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Motivation

How to motivate masses of people to work on and/or support biochar.

Contagious memes

http://www.newscientist.com/article/mg20126881.600-how-your-friends-frie...

This article says that people can have specific measurable influence on others - out to three degrees of freedom - in a range of ways from obesity, through depression, to happiness. It also says that specific types of ideas can be spread. And, unlike the "tipping point" idea that a few influential people are what make the difference, this says that a sufficient number of ordinary people can entrain more people.

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